{"product_id":"9781907974304","title":"Do Open : How a simple email newsletter can transform your business (and it can). by David? Hieatt","description":"How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world?   And what if the answer is right in front of you?    For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.    So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.   Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:   -Why giving is your secret to success   -How to get people's attention when time is your biggest competitor   -Why creating beats sharing   -How a small team can win.   Build community. Build your brand. Build long-term growth.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56313119506805,"sku":"9781907974304","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781907974304.jpg?v=1762825482","url":"https:\/\/backstory.london\/products\/9781907974304","provider":"Backstory","version":"1.0","type":"link"}