{"product_id":"9781852493684","title":"Beer by Design : The art of good beer branding by Pete Brown","description":"Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308093059445,"sku":"9781852493684","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781852493684.jpg?v=1762806514","url":"https:\/\/backstory.london\/products\/9781852493684","provider":"Backstory","version":"1.0","type":"link"}