{"product_id":"9781849204156","title":"Doing Q Methodological Research : Theory, Method \u0026 Interpretation by Simon Watts","description":"This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research.     Using worked examples throughout, the reader is guided through:     important design issues    the conduct of fieldwork      all the analytic processes of Q methodology, including factor extraction,  factor rotation and factor interpretation.       Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56307970212213,"sku":"9781849204156","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781849204156.jpg?v=1762806022","url":"https:\/\/backstory.london\/products\/9781849204156","provider":"Backstory","version":"1.0","type":"link"}