{"product_id":"9781847940490","title":"Little Bets : How breakthrough ideas emerge from small discoveries by Peter Sims","description":"How did Pixar go from producing CAT scan images to winning Oscars?How did Steve Jobs turn Apple into a world-beating company?How does Amazon's culture encourage innovation?How can you find the creative solutions demanded by our ever-changing world?The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast. This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308399341941,"sku":"9781847940490","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781847940490.jpg?v=1762807445","url":"https:\/\/backstory.london\/products\/9781847940490","provider":"Backstory","version":"1.0","type":"link"}