{"product_id":"9781846686023","title":"Uncommon Sense, Common Nonsense : Why some organisations consistently outperform others by Jules Goddard","description":"This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.   It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56307875578229,"sku":"9781846686023","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781846686023.jpg?v=1762805639","url":"https:\/\/backstory.london\/products\/9781846686023","provider":"Backstory","version":"1.0","type":"link"}