{"product_id":"9781841262345","title":"Out Of Nowhere by Geoff Hollister","description":"This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media \u0026amp; organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company.\"Out of Nowhere\" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56313036013941,"sku":"9781841262345","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781841262345.jpg?v=1762825080","url":"https:\/\/backstory.london\/products\/9781841262345","provider":"Backstory","version":"1.0","type":"link"}