{"product_id":"9781841120638","title":"Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers by Geoffrey A. Moore","description":"In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56307722322293,"sku":"9781841120638","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781841120638.jpg?v=1762805026","url":"https:\/\/backstory.london\/products\/9781841120638","provider":"Backstory","version":"1.0","type":"link"}