{"product_id":"9781839826870","title":"The Organic Growth Playbook : Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time by Bernard Jaworski","description":"Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.   First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.   Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.   This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308023525749,"sku":"9781839826870","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781839826870.jpg?v=1762806230","url":"https:\/\/backstory.london\/products\/9781839826870","provider":"Backstory","version":"1.0","type":"link"}