{"product_id":"9781839529580","title":"B2B Sales For The Entrepreneur : A Step-by-Step Sales Guide For First-Time Founders by Garry Mansell","description":"In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales - even if they've never sold a thing in their lives. Whether you're building a SaaS product, a consultancy or a complex solution, you'll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you'll learn how to: Rewire your mindset and bounce back from rejection. Define a compelling value proposition that actually lands. Find, reach and engage ideal customers. Handle objections and negotiate like a pro. Close deals and build long-term client relationships. Know when (and how) to hire your first salesperson. With real-world case studies, ready-to-use templates and `fieldwork' exercises at the end of each chapter, this isn't just a book - it's a founder's sales playbook. You'll move from hesitating to selling with confidence, clarity and authenticity. \u003cbr\u003eBinding: Paperback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56308164428149,"sku":"9781839529580","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781839529580.jpg?v=1762806678","url":"https:\/\/backstory.london\/products\/9781839529580","provider":"Backstory","version":"1.0","type":"link"}