{"product_id":"9781838665845","title":"Palace Product Descriptions : The Selected Archive by Lev Tanju","description":"98%EVERY GOOD DESCRIPTIONPALACE HAVE EVER DONEIN ONE ROWDY HARDBACK2% SOME RUBBISH ONES ALSO Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.    Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as: TRENDSETTERDON'T THINK SO MATEYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOPWITH YOUR EYES CLOSEDCOVERED IN GLUE Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points - the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.    At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56307845202293,"sku":"9781838665845","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781838665845.jpg?v=1762805514","url":"https:\/\/backstory.london\/products\/9781838665845","provider":"Backstory","version":"1.0","type":"link"}