{"product_id":"9781786490247","title":"No! : The Power of Disagreement in a World that Wants to Get Along by Charlan Nemeth","description":"We like to get along, at home or in the workplace. We don't want to hurt  people or offend. Therefore, it is no surprise that numerous famous  psychological experiments have proven that we don't tend to go against  authority or the majority view. Famous management gurus share the view that harmony, cohesiveness and agreement are the building blocks for  effective decision-making and creativity. But they are wrong.   In No!,  Charlan Nemeth, the world's leading expert on dissent, uses her 35  years of research to show why we need rebels - and how fostering more  disagreement can dramatically improve decisions and the production of  good ideas. Using examples from Twelve Angry Men to  brainstorming, she explains how people with minority opinions need the  space to express themselves uncompromisingly, even if it causes  discomfort. Explaining why the devil's advocate technique doesn't work  and why authentic disagreement is necessary to open our perspectives,  this book has the power to revolutionise business, creative  organisations, and society.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56305662132597,"sku":"9781786490247","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781786490247.jpg?v=1762798136","url":"https:\/\/backstory.london\/products\/9781786490247","provider":"Backstory","version":"1.0","type":"link"}