{"product_id":"9781784742393","title":"This is Big : How the Founder of Weight Watchers Changed the World (and Me) by Marisa Meltzer","description":"A life-changing book' Viv GroskopMarisa Meltzer was put on her first diet aged five: it was the beginning of a fraught relationship with food.   Jean Nidetch was a housewife from Queens who defiantly lost 70 pounds after she was mistaken for being pregnant. Taking everything she learned from this experience, in 1963 she founded Weight Watchers, a company that has shaped decades of diet culture.   When Marisa reads Jean's obituary, she feels a moment of intense connection. Curious about the woman and her legacy, she signs up for a year of Weight Watchers; counting points, weighing in and listening to her fellow members struggle with their bodies.   This is Big is a biography of an idiosyncratic entrepreneur whose impact is still felt strongly today. It is a history of dieting and body politics for anyone who has agonised over their weight or defiantly tried not to do so. And it is Marisa's funny and thoughtful journey towards a different way to live in the world.   'This is the anti-diet book I've been waiting for' Daisy Buchanan\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304268640629,"sku":"9781784742393","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781784742393.jpg?v=1762795583","url":"https:\/\/backstory.london\/products\/9781784742393","provider":"Backstory","version":"1.0","type":"link"}