{"product_id":"9781781256138","title":"The Hardmen : Legends of the Cycling Gods by Frank Strack","description":"It's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:Stephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.   The Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb. It reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong \"pain is temporary, quitting lasts forever\"; proof that even assholes can be insightful.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304709009781,"sku":"9781781256138","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781781256138.jpg?v=1762796369","url":"https:\/\/backstory.london\/products\/9781781256138","provider":"Backstory","version":"1.0","type":"link"}