{"product_id":"9781668017296","title":"Everybody Needs an Editor : The Essential Guide to Clear and Effective Writing by Mark Jacob","description":"Wedding toasts, website copy, social media posts, even holiday cards-you'll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.   You'll never write an email the same way after reading Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.    You'll learn how to eviscerate your own writing-and enjoy doing so. You'll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember.  If you've ever felt nervous to hit a \"submit\" button, this book is for you.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":44582955057330,"sku":"9781668017296","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781668017296.jpg?v=1737624897","url":"https:\/\/backstory.london\/products\/9781668017296","provider":"Backstory","version":"1.0","type":"link"}