{"product_id":"9781646871377","title":"Going on Offense : A Leader's Playbook for Perpetual Innovation by Behnam Tabrizi","description":"How do the most innovative and agile companies develop a \"winning mindset\" that runs throughout the entire organization?Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations-including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks-along with actionable advice on how to replicate this transformation.   Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their transition to complacent and stagnant organizations. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers practical solutions for companies and individuals looking to transform to a winning mindset.   Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense-continually improving its culture, adapting to new environments, and expanding into new territories.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56303068086645,"sku":"9781646871377","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781646871377.jpg?v=1762793633","url":"https:\/\/backstory.london\/products\/9781646871377","provider":"Backstory","version":"1.0","type":"link"}