{"product_id":"9781630476588","title":"Guerrilla Marketing to Heal the World : Combining Principles and Profit to Create the World We Want by Shel Horowitz","description":"Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real.   \"Guerrilla Marketing to Heal the World\" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301778436469,"sku":"9781630476588","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781630476588.jpg?v=1762791699","url":"https:\/\/backstory.london\/products\/9781630476588","provider":"Backstory","version":"1.0","type":"link"}