{"product_id":"9781599184395","title":"No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by Dan Kennedy","description":"Be a Small Business with BIG IMPACTCalled the \"professor of harsh reality,\" Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life.   As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers-you have to keep them FOR LIFE. And, you have to win them over where your competition can't-at the street level.   Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.    Covers:9 inconvenient truths of grassroots marketingZero-Based Marketing-the solution when you figure out traditional and \"non-traditional\" marketing is failing youHow to use the media as  an extension of personality and of relationship-NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions-increase revenue without spending money, time or leaving your operation How to use-and how to waste dollars on-the Internet and other technologyPLUS gain access to: FREE - Glazer-Kennedy University Webinar SeriesFREE - Elite Gold Insider's Circle Membership*FREE - Income Explosion Guide \u0026amp; CDFREE - Income Explosion FAST START Tele-Seminar\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312645943669,"sku":"9781599184395","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781599184395.jpg?v=1762823116","url":"https:\/\/backstory.london\/products\/9781599184395","provider":"Backstory","version":"1.0","type":"link"}