{"product_id":"9781529966220","title":"Further : 10 lessons the SAS taught me about life by Conor Woodman","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 21\/05\/2026 \u003c\/strong\u003e\u003c\/p\u003eA motivational guide that distils hard-won lessons into practical, life-changing advice from the most experienced, highest ranking and most decorated SAS leader and SAS instructor and star of SAS Who Dares Wins.   Always a Little Further is a motivational guide that distils hard-won lessons into practical, life-changing advice, inspired by the many interactions Billy has with people who ask what it means to lead, and what it takes.   Always a Little Further harnesses clear life lessons from Billy's career - on the front line, and in front of, as well as behind, the camera, not to mention developing street smarts in his early years - showing how small, intentional actions can lay the groundwork for life-changing breakthroughs. Told in Billy's unique style, blending toughness with compassion, it will present a powerful message of self-acceptance, self-discipline, and sustainable ambition.   A call to action for anyone ready to reclaim their potential - as Billy says, motivation needs to be grown like a muscle! Always a Little Further will teach readers to see success at life like an SAS mission - teaching adaption, flexibility and confidence in decision making. \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56369011458421,"sku":"9781529966220","price":10.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/9781529966220","provider":"Backstory","version":"1.0","type":"link"}