{"product_id":"9781529781212","title":"Marketing Communications by John Egan","description":"Marketing Communications?is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.     This fourth edition:  Includes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries  Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis  Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics  This textbook is essential reading for students studying marketing communications or a related topic.     John Egan?is Professor of Marketing at Regent's University, London.? ? ??\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304061383029,"sku":"9781529781212","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529781212.jpg?v=1762795435","url":"https:\/\/backstory.london\/products\/9781529781212","provider":"Backstory","version":"1.0","type":"link"}