{"product_id":"9781529684162","title":"Applied Marketing Analytics Using Python by Gokhan Yildirim","description":"It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.   Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.?Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.   Dr Gokhan Yildirim?is an Associate Professor of Marketing at Imperial College Business School, London.   Dr Raoul V. K?bler?is an Associate Professor of Marketing at ESSEC Business School, Paris.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56304293806453,"sku":"9781529684162","price":46.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781529684162.jpg?v=1762795633","url":"https:\/\/backstory.london\/products\/9781529684162","provider":"Backstory","version":"1.0","type":"link"}