{"product_id":"9781526492012","title":"Management Decision-Making, Big Data and Analytics by David Pauleen","description":"Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.       The book successfully combines theory with practical application, featuring case studies, examples and a `critical incidents' feature that make these topics engaging and relevant for students of business and management.?    The book features chapters on cutting-edge topics, including:?   Big data?   Analytics   Managing emerging technologies and decision-making?   Managing the ethics, security, privacy and legal aspects of data-driven decision-making?    The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.?    Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.?  ?\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56302204158325,"sku":"9781526492012","price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781526492012.jpg?v=1762792484","url":"https:\/\/backstory.london\/products\/9781526492012","provider":"Backstory","version":"1.0","type":"link"}