{"product_id":"9781491916919","title":"Creating a Data-Driven Organization by Carl Anderson","description":"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models-from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential.Start from the bottom up: learn how to collect the right data the right way Hire analysts with the right skills, and organize them into teams Examine statistical and visualization tools, and fact-based story-telling methods Collect and analyze data while respecting privacy and ethics Understand how analysts and their managers can help spur a data-driven culture Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56301961380213,"sku":"9781491916919","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781491916919.jpg?v=1762792020","url":"https:\/\/backstory.london\/products\/9781491916919","provider":"Backstory","version":"1.0","type":"link"}