{"product_id":"9781472136077","title":"The Only Book You Will Ever Need on Branding : to start, run and grow your business by Liisa Puolakka","description":"A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?  In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.  Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312430199157,"sku":"9781472136077","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781472136077.jpg?v=1762821827","url":"https:\/\/backstory.london\/products\/9781472136077","provider":"Backstory","version":"1.0","type":"link"}