{"product_id":"9781447285342","title":"Predatory Thinking by Dave Trott","description":"Discover the philosophy behind the most creative minds in advertising and beyondDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, Predatory Thinking represents a lifetime of wisdom learned at the creative cutting edge.   Dave Trott, 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday TimesPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.   This thought-provoking book is a must-read for anyone seeking to boost their creativity and gain a competitive edge in advertising, marketing, and beyond.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":43204363288754,"sku":"9781447285342","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/products\/9781447285342_e22c128b-8875-49ec-a013-53cacdef3b4b.jpg?v=1698941459","url":"https:\/\/backstory.london\/products\/9781447285342","provider":"Backstory","version":"1.0","type":"link"}