{"product_id":"9781444767537","title":"The Rules: The Way of the Cycling Disciple by The Velominati","description":"Rule #6: Free your mind and your legs will follow.   THE VELOMINATI embrace cycling not as a pastime, but as a way of life, as obsessed with style, heritage, authenticity and wisdom as with performance.   Rule #9: If you cycle in bad weather, it means you are a badass. Period.   THE RULES is their Bible. It is an essential part of every cyclist's arsenal - whether you're grudgingly cycling to work in the rain or gearing up to be the next Bradley Wiggins, Chris Hoy or Victoria Pendleton.   Rule #12: The correct number of bikes to own is n+1, where n is the number of bikes currently owned.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56299906204021,"sku":"9781444767537","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781444767537.jpg?v=1762786673","url":"https:\/\/backstory.london\/products\/9781444767537","provider":"Backstory","version":"1.0","type":"link"}