{"product_id":"9781408712566","title":"PRE-ORDER NOW The Authenticity Complex : Why Just Being Yourself Isn't Enough by Sheena Iyengar","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 08\/01\/2026 \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e'No one asks better questions, or comes up with more intriguing answers,' Malcolm Gladwell, author of THE TIPPING POINT\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn her critically acclaimed bestseller \u003ci\u003eThe Art of Choosing\u003c\/i\u003e, Sheena Iyengar transformed our understanding of how we make choices in a world of growing complexity. Now, in \u003ci\u003eThe Authenticity Complex\u003c\/i\u003e, Iyengar, a blind, Indian-American female social scientist, dares to ask the questions many of us seek to avoid - 'Who am I?' And, given who I am, what should I choose? \u003cbr\u003e\u003cbr\u003eWe most often \u003ci\u003eassociate\u003c\/i\u003e the following words with authenticity: real, true, honest, genuine, original. Somewhat less frequently they say: pure, natural, reliable-or just good. But when they \u003ci\u003eevaluate\u003c\/i\u003e authenticity, they often do so on very different terms. And when they explain their reasoning, they may refer to still different, even contradictory, criteria. The variations we see in the lab reflect the multitudinous nature of authenticity and demonstrate that it is, for lack of a better word, slippery.\u003cbr\u003e\u003cbr\u003eUsing techniques developed and tested in her own lab, this extraordinary work will show readers how to think bigger about authenticity and creatively construct a larger, more authentic sense of who they really are. The experiments attest that authenticity is powerful and delicate, possible to organize and spontaneously occurring. It's steady and constant but also unrestrained and boundless.\u003c\/p\u003e \u003cbr\u003e  \u003cbr\u003eBinding: Paperback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368830808437,"sku":"9781408712566","price":12.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/9781408712566","provider":"Backstory","version":"1.0","type":"link"}