{"product_id":"9781399822350","title":"PRE-ORDER NOW Self Made, 2nd Edition : The definitive guide to business startup success by Byron Cole","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 19\/11\/2026 \u003c\/strong\u003e\u003c\/p\u003eThis authoritative, focused and bestselling guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller-Cole and serial entrepreneur, Dr Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.   This fully updated new edition will de-code the jargon that is prevalent in business circles today, providing straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Fully updated and expanded to make it more timely, more international, more practical and more inspiring, it will be a vital tool for Entrepreneurs both inside and outside of the author's hugely motivated network. \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368811737461,"sku":"9781399822350","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399822350.jpg?v=1763550957","url":"https:\/\/backstory.london\/products\/9781399822350","provider":"Backstory","version":"1.0","type":"link"}