{"product_id":"9781399822275","title":"Business Beyond Borders : Stories, Tales and Lessons Learned from Working in 100 Cultures Around the World by Dean Foster","description":"*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' ***INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURESThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.   Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government \"handler\" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.   With a summary of the \"golden global rules\" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368016064885,"sku":"9781399822275","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399822275.jpg?v=1763548460","url":"https:\/\/backstory.london\/products\/9781399822275","provider":"Backstory","version":"1.0","type":"link"}