{"product_id":"9781399548182","title":"From Harry Potter to the Wizarding World : The Transfiguration of a Franchise by Cassie Brummitt","description":"The Harry Potter franchise is not confined to just the page or the screen, but has been and continues to be reimagined and reconfigured through a number of extratextual products, texts, and experiences which surround and rework the Harry Potter texts. This book centres around the 2010s, or the `post-Potter era', a period of unprecedented growth and reinvention for the franchise. Many of the franchising developments produced during this time operated according to distinct strategies: to consolidate the legacy of the Harry Potter series, or to extend the fictional universe into new settings, media and cultural forms. This book explores six such developments - J.K. Rowling's authorship, the website Pottermore, the `Wizarding World of Harry Potter' theme parks, the Warner Bros. Studio Tour in Watford, the Fantastic Beasts films, and the stageplay Harry Potter and the Cursed Child - to shine a spotlight on a franchise in flux.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298819191157,"sku":"9781399548182","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399548182.jpg?v=1764602079","url":"https:\/\/backstory.london\/products\/9781399548182","provider":"Backstory","version":"1.0","type":"link"}