{"product_id":"9781399502467","title":"PRE-ORDER NOW Affect Theory and Translation on YouTube by Seryun) Lee","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 30\/11\/2026 \u003c\/strong\u003e\u003c\/p\u003eThe main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of `self-mediation'. In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity. This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture. \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56999030227317,"sku":"9781399502467","price":19.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/9781399502467","provider":"Backstory","version":"1.0","type":"link"}