{"product_id":"9781399430227","title":"PRE-ORDER NOW Why Start-Ups Fail : Avoiding the traps on the path to commercial success by Bernie Bulkin","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 05\/02\/2026 \u003c\/strong\u003e\u003c\/p\u003eA shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.    From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them.    Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that.    Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success. \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368790405493,"sku":"9781399430227","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781399430227.jpg?v=1763550880","url":"https:\/\/backstory.london\/products\/9781399430227","provider":"Backstory","version":"1.0","type":"link"}