{"product_id":"9781398628656","title":"PRE-ORDER NOW Purposeful D2C Retail : Turning Sustainability into Competitive Advantage by Ian Jindal","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 03\/10\/2026 \u003c\/strong\u003e\u003c\/p\u003eTurn sustainability into a strategic advantage that drives profit, performance and long-term value.   Purposeful D2C Retail is designed for senior-level retail executives, commercial directors and strategy leaders who want to transform purpose into measurable business results. Written by industry expert Ian Jindal, it provides proven tools and data-led frameworks to embed sustainability across every part of the value chain, aligning environmental goals with growth, innovation and ROI.   Grounded in extensive research and featuring real-world examples from Lush, Tony's Chocolonely, Gymshark, Patagonia, ASOS and IKEA, this book shows how purpose can enhance financial performance and strengthen competitive positioning in a rapidly evolving marketplace.   You'll learn how to:- Apply data-driven frameworks to align sustainability with revenue and efficiency- Integrate ESG goals into customer acquisition, operations and capital allocation- Measure ROI and communicate impact to investors- Lead culture change that delivers both commercial and social resultsCombining strategic insight, financial analysis and executive-level guidance, Purposeful D2C Retail helps leaders make informed decisions that connect sustainability with profitability and position their business for the next wave of industry transformation.   Themes include: sustainable strategy, ESG leadership, D2C growth, corporate governance, ROI metrics, responsible retail innovation \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56420573839733,"sku":"9781398628656","price":32.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/9781398628656","provider":"Backstory","version":"1.0","type":"link"}