{"product_id":"9781398628311","title":"PRE-ORDER NOW Customer Engagement Strategy : Using Emerging Technologies to Transform the Customer Journey by Joern Schlimm","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 03\/09\/2026 \u003c\/strong\u003e\u003c\/p\u003eDeliver lasting customer value through data-led, technology-enhanced engagement strategies.   Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.   Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.   You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.   Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership \u003cbr\u003e  \u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368776937845,"sku":"9781398628311","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398628311.jpg?v=1765223020","url":"https:\/\/backstory.london\/products\/9781398628311","provider":"Backstory","version":"1.0","type":"link"}