{"product_id":"9781398625846","title":"PRE-ORDER NOW Authentic Marketing : Combining Human Thinking and Creativity with Technology to Inspire Audiences by Visha Kudhail","description":"\u003cp\u003e \u003cstrong\u003e PRE-ORDER NOW - Published: 03\/06\/2026 \u003c\/strong\u003e\u003c\/p\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.   Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.   Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.   You'll learn how to:- Apply audience-first principles to develop creative ideas grounded in real human insight- Implement data-driven strategies that support authenticity rather than replace it- Develop frameworks for balancing automation with the emotional intelligence marketing requires- Optimize campaigns by identifying meaningful audience motivations and behaviours- Use real-world examples to strengthen credibility and apply best practices across industriesWith its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.   Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization \u003cbr\u003e  \u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368774381941,"sku":"9781398625846","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398625846.jpg?v=1763550808","url":"https:\/\/backstory.london\/products\/9781398625846","provider":"Backstory","version":"1.0","type":"link"}