{"product_id":"9781398625259","title":"Marketing Technology : Integrating Martech for Transformational Marketing by Ediz Edip Akcay","description":"Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.   This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment.   Blending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain, automation and augmented, virtual and mixed realities. Students will learn how to use data and critical thinking to deliver measurable impact and build customer trust in an era of continuous digital evolution.   Designed for academic alignment, with key terms, key points, exercises, and reflective questions and real-world application, this textbook includes:-  Detailed      coverage of the historical connection between technology and marketing, big      data, neuromarketing, smart devices for enhanced consumer engagement, Internet      of Things (IoT) and their role in contemporary marketing strategy-  Frameworks      for optimizing campaign performance through analytics, automation and return      on investment measurement-  Ethical      perspectives are explored in each chapter highlighting responsible and      transparent use of marketing technology-  Online      lecturer resources include presentation slides Whether studying digital marketing, strategic marketing or marketing management, Marketing Technology by Ediz Edip Ak?ay, equips students with the expertise and confidence to analyse, apply and innovate with the tools shaping the future of marketing.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368773726581,"sku":"9781398625259","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398625259.jpg?v=1763550806","url":"https:\/\/backstory.london\/products\/9781398625259","provider":"Backstory","version":"1.0","type":"link"}