{"product_id":"9781398622067","title":"Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon Kingsnorth","description":"Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.   You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examplesWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.   Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56368000696693,"sku":"9781398622067","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398622067.jpg?v=1763548422","url":"https:\/\/backstory.london\/products\/9781398622067","provider":"Backstory","version":"1.0","type":"link"}