{"product_id":"9781398621329","title":"Transforming Customer-Brand Relationships : Use Emotional Connection To Build Loyalty by Christina Garnett","description":"How can you move beyond transactions to create customer relationships that last? Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.   By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:- Implement social listening to uncover customer needs and opportunities- Apply the customer voice to shape authentic brand experiences- Optimize customer service to foster loyalty and advocacy- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysisTransforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.   Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298252042613,"sku":"9781398621329","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398621329.jpg?v=1762782662","url":"https:\/\/backstory.london\/products\/9781398621329","provider":"Backstory","version":"1.0","type":"link"}