{"product_id":"9781398621046","title":"Brand Desire : Spark Customer Interest Using Emotional Insights by Kevin Perlmutter","description":"How can brands attract and retain customers more effectively by understanding people's emotional motivations?Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.   This book draws on interviews and behind-the-scenes details from diverse organizations, including AT\u0026amp;T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben \u0026amp; Jerry's that create strong customer connections and unlock sustainable growth.   You will learn how to:- Align brand strategy with emotional drivers that influence buying decisions - Apply behavioral science to strengthen brand positioning and differentiation - Ensure consistent and customer-focused execution through the Limbic Sparks model - Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCoWith real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.   Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298091315573,"sku":"9781398621046","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398621046.jpg?v=1762782407","url":"https:\/\/backstory.london\/products\/9781398621046","provider":"Backstory","version":"1.0","type":"link"}