{"product_id":"9781398620636","title":"Creating Loyalty in Youth Travel : How Travel Brands and Destinations Can Build Lifelong Relationships by Stephen Lowy","description":"How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.   You'll learn how to: - Analyze youth traveller segments from backpackers to mobility workers- Implement strategies that prioritize early engagement and sustained loyalty- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia- Evaluate financial impact and ROI of targeting youth travel markets- Integrate youth loyalty into broader organizational strategy for sustainable growthEquip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.   Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298546987381,"sku":"9781398620636","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398620636.jpg?v=1762783372","url":"https:\/\/backstory.london\/products\/9781398620636","provider":"Backstory","version":"1.0","type":"link"}