{"product_id":"9781398620520","title":"Market and User Research Operations : Operationalize Customer Research for Scale and Impact by Stephanie Marsh","description":"Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively.   You'll learn how to:- Develop repeatable, reusable insights using proven operational principles- Implement governance and planning models for on-time, on-budget delivery- Select and optimize tools and platforms tailored to your team's needs- Manage participant recruitment ethically and efficiently- Apply AI and democratize research to meet evolving business demandsFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value.   Themes include: Research operations, process optimization, AI in research, Governance, stakeholder value\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419786162549,"sku":"9781398620520","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398620520.jpg?v=1764601674","url":"https:\/\/backstory.london\/products\/9781398620520","provider":"Backstory","version":"1.0","type":"link"}