{"product_id":"9781398619197","title":"Future-proofing Travel : How to Create a Resilient and Sustainable Industry by Caroline Bremner","description":"How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?Future-proofing Travel offers a strategic  roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact, delivering measurable results while safeguarding the future of travel.   You'll learn how to:- Implement governance frameworks supporting emissions reduction and responsible tourism- Leverage expert insights on consumer demand for greener, experiential travel- Apply strategic models for digital transformation and green innovation- Assess financial impact and ROI of sustainable initiatives- And learn from real-world examples such as Airbnb, Marriott, TUI and Intrepid TravelEquip your organization to lead with informed leadership and purpose, balancing growth with stewardship in a rapidly changing market.   Themes include: Sustainable travel, industry transformation, governance, ROI, leadership, data-driven decision making, digital innovation\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419815457141,"sku":"9781398619197","price":117.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398619197.jpg?v=1764601960","url":"https:\/\/backstory.london\/products\/9781398619197","provider":"Backstory","version":"1.0","type":"link"}