{"product_id":"9781398618640","title":"Consumer Behaviour : Understanding Consumers in a Digital Landscape by Jean-Eric Pelet","description":"With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape.     Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.     Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.   - Examination of the role of AR\/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.   - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56419785572725,"sku":"9781398618640","price":147.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398618640.jpg?v=1764601668","url":"https:\/\/backstory.london\/products\/9781398618640","provider":"Backstory","version":"1.0","type":"link"}