{"product_id":"9781398618442","title":"Digital Branding : How to Successfully Build and Measure a Brand Online by Daniel Rowles","description":"Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.   You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.   Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298605019509,"sku":"9781398618442","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398618442.jpg?v=1762783515","url":"https:\/\/backstory.london\/products\/9781398618442","provider":"Backstory","version":"1.0","type":"link"}