{"product_id":"9781394273614","title":"Customer 360 : How Data, AI, and Trust Change Everything by Martin Kihn","description":"Become more competitive by developing a superior customer experience through data, AI, and trust -?and get your organization ready for AI agents like Agentforce? Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data.?This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.    To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrailsGetting ready to use exciting emerging technologies like AI agents and autonomous AIOrganizing data around customers, prospects, and accounts-even if that data comes from many different sources in different formatsMaking new technologies an extension of your existing data investments so that both work betterChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partnerHandling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy-truly the future of customer engagement-and leave competitors wondering what just happened.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56298326360437,"sku":"9781394273614","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781394273614.jpg?v=1762782835","url":"https:\/\/backstory.london\/products\/9781394273614","provider":"Backstory","version":"1.0","type":"link"}