{"product_id":"9781350091917","title":"Introducing Fashion Theory : From Androgyny to Zeitgeist by Andrew Reilly","description":"How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.   This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297779167605,"sku":"9781350091917","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781350091917.jpg?v=1762781623","url":"https:\/\/backstory.london\/products\/9781350091917","provider":"Backstory","version":"1.0","type":"link"}