{"product_id":"9781349543700","title":"Asian Brand Strategy : How Asia Builds Strong Brands by M. Roll","description":"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297563914613,"sku":"9781349543700","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781349543700.jpg?v=1762780942","url":"https:\/\/backstory.london\/products\/9781349543700","provider":"Backstory","version":"1.0","type":"link"}