{"product_id":"9781349425327","title":"Raising the Corporate Umbrella : Corporate Communications in the Twenty-First Century by Philip J. Kitchen","description":"Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil \u0026amp; British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297989964149,"sku":"9781349425327","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781349425327.jpg?v=1762782063","url":"https:\/\/backstory.london\/products\/9781349425327","provider":"Backstory","version":"1.0","type":"link"}