{"product_id":"9781324086710","title":"The Nvidia Way : Jensen Huang and the Making of a Tech Giant by Tae Kim","description":"Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.    In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews-including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives-to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step.    A rare view into Nvidia's distinct culture and Jensen's management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.\u003cbr\u003eBinding: Hardback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297725886837,"sku":"9781324086710","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781324086710.jpg?v=1762781418","url":"https:\/\/backstory.london\/products\/9781324086710","provider":"Backstory","version":"1.0","type":"link"}