{"product_id":"9781292005287","title":"Spark, The : How to Ignite and Lead Business Creativity by Greg Orme","description":"Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) ? Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.  ? Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.    ? But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? ? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56297720119669,"sku":"9781292005287","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781292005287.jpg?v=1762781402","url":"https:\/\/backstory.london\/products\/9781292005287","provider":"Backstory","version":"1.0","type":"link"}