{"product_id":"9781285425436","title":"Electronic Commerce by Gary Schneider","description":"Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, \"Business Case Approaches\" and \"Learning From Failure\" boxes highlight the experiences of actual companies to illustrate real-world practice in action.\u003cbr\u003eBinding: Paperback \/ softback","brand":"Gardners","offers":[{"title":"Default Title","offer_id":56312186372469,"sku":"9781285425436","price":76.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781285425436.jpg?v=1762820929","url":"https:\/\/backstory.london\/products\/9781285425436","provider":"Backstory","version":"1.0","type":"link"}